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2.5 2.5 SERVICESTVision Digital Marketing Proposal—3-6-17 RESOLUTION AUTHORIZING ENGAGEMENT OF EVISION DIGITAL MARKETING FOR DIGITAL MARKETING SERVICES RESOLUTION NO.: , 2017 INTRODUCED BY: WHO MOVED ITS ADOPTION SECONDED BY: WHEREAS, by Resolution No.: 202,2016, the Queensbury Town Board authorized, in part, engagement of eVision Digital Marketing, LLC (eVision) for digital marketing and brochure development during 2016, and WHEREAS, the Town Board wishes to again engage the services of eVision for digital marketing during 2017 for an amount not to exceed $840 per month as set forth in eVision's February 24, 2017 proposal presented at this meeting, and WHEREAS, by prior Resolution and Agreement the Queensbury Town Board provided in the Town Budget for the Town's receipt of occupancy tax revenues from Warren County in accordance with the Local Tourism Promotion and Convention Development Agreement(Agreement) entered into between the Town and Warren County and the Agreement provides that specific expenditure of the funds provided under the Agreement are subject to further Resolution of the Town Board, and WHEREAS, the Town Board wishes to authorize the expenditure of $840 per month for eVision's services, such funds to be from Warren County occupancy tax revenues received by the Town, as a new Town website will promote the Town of Queensbury, its businesses and amenities, thereby serving as an economic development tool for tourism in Queensbury and the surrounding area, NOW, THEREFORE, BE IT RESOLVED, that the Queensbury Town Board hereby authorizes and directs the engagement of eVision Digital Marketing, LLC (eVision) for digital marketing services during 2017 as set forth in eVision's February 24, 2017 proposal presented at this meeting, and BE IT FURTHER, RESOLVED, that the Town Board further approves and authorizes the expenditure(s) of$840 per month for such services, such funds to be from Warren County occupancy tax revenues received by the Town and to be paid for from Account No.: 050-6410-4412, contingent upon the Town Budget Officer confirming that the Town has unallocated occupancy tax funds available from Warren County, and BE IT FURTHER, RESOLVED, that the Town Board authorizes and directs the Town Budget to amend the Town Budget and/or take any actions needed to provide for such payment, and BE IT FURTHER, RESOLVED, that the Town Board further authorizes and directs the Town Supervisor to execute any necessary Agreement or documentation in form acceptable to the Town Supervisor and/or Town Counsel and the Town Supervisor and/or Town Budget Officer to take any and all actions necessary to effectuate the terms of this Resolution. Duly adopted this 6t'' day of March, 2017, by the following vote: AYES NOES ABSENT : y�v :ice€ WN ' t : : - � _ s Tom: ..". a - S' L 'sfi 7 • ..,. d ���_:„i qj %Par $, t V.4 ` b2- t-isiNc 4 14,7",4,`fir 4'c".'. ` " §�"•_ #i �'-. , t es. T .'. @+. vrx.: h'^L -t-,�� $.:. is 3a,. A �.�:Y f` -�l5 _ ar'M 44++L. �- t cd:LKt" - .{'�▪ -.'; � a H L' l y� kn. 3' .Sr'� __ titkr - ffyy ,^$f- 4 i -'3*. of +44P-,::".,tf '` .. v�2l.S i v ein r`rh 0-1.z s- -7 --�E .kyr • (': z- i _.,' - "-' 3 C - x,, . ' ...r _ z£" r t'.q3 *a te : s LN., r. mom" d :It 727VS'I▪: --C.Ij a -_,‘ ;..-a : i::::-..'!-.. .. . a..., PROPOSAL __ .3._ ; . , Prepared for Town of Queensbur320. y A February 24, 2017 K.:. i . 41 BY Pam Sissons // pam@a evisiondigital.com s at r. W fr r 'Sat-4.:.mom,-"i ';r?.........a-;._.-<_ _ =i 4;izZ`+-}i..vy+•- th d+s,� e. .:i',� a s :A•k44.. -*o '''+''-':4..--- m'2` ' �*'+ "r - �I 5i q" ; + t ' 8`i z F - esu�' :7�'s'-�S 5^ 44-;a , xp„eii";.�e> ''g • d =Rx•a. y -,.,• e' ' rz - • x .fir l' -.�' < ,, 77`117.- J ; �y Fp}�, Y - S + - }� £ ii.4 j`i-' - N! �'•�l•YY,,,,, ti,f ' o d d l' ,� i 1 _ trtr ,.' y-,`,I, 4' '33 u.._ s f 4• d - -+I `t,.-' , " - . ..�- 'w.` ,',t a€ -�rf'z; , `. '- -., sr-rte•• - -�,. .�., - - - _ %, ' John and Doug, Thank you for being such a valued eVision Digital client during 2016! During 2016, we successfully provided the Town with a number of programs that have increased visibility and usability of the town website for residents, staff, government officials and businesses. One of the most important programs has been the community outreach. Local articles and interviews, content promotion and social media development for everything from local events to holiday promotions to gain visibility has provided the Town with a significant increase in engagement with citizens and business owners online. Attached are our recommendations for a monthly program that will allow us to build on that success.We are committed to supporting the Town of Queensbury in producing an agile digital marketing plan that is clear, sensible, and aligned with your vision. Best, Pam Sissons, CEO *eVision Digital Marketing,LLC owns the copyright for this document and all its contents. This proposal should be considered private and confidential and may not be shared with any competitors of eVision Digital Marketing,LLC.This proposal expires on March 31,2017. (Download PDF Here) Did you know: we Increased tie Town of Queensbury website traffic by 2 for the 2nd half of last year. How did we do it? • A fresh new website design with increased usability features • Monthly organic SEO • Unique content development and promotion ilLS-� t ' - '\' ••: 3t GOVERNMENT - 114 ®®VI® -.L - __ - ear Challenges: Much of the Town of Queensbury website content was outdated, and the TOQ was unable to access key components of the site internally.Additional impediments included: • More than two dozen departments with unique staff accessibility needs • Lack of functionality for uploading and maintaining Town Board Meeting audios for public access • Lake of easy access to primary functions for paying bills, applying for permits, and basic Town information and news • No form of emergency notification • Poor usability for residents, visitors, staff Results . We implemented a full overhaul of the Town of Queensbury website design, UX and code base - with the resulting comparison data for the first 6 months vs. the last 6 months from date of launch: • An 21.74% increase in users increase in page views • A corresponding 15% lift in sessions and mobile sessions • Doubled social media traffic and engagements based upon web generated content providing El Organic Search 23.12% 41- E .E Direct 1.24% a irmui Referral 5.47% t OSP ° rocess What t® expect orking an„ Working with an agency can be difficult if the vendor doesn't clearly understand your goals. eVision Digital Market ng,ILLC has a strong understanding of how to fully capture the objectives, requirements andgoals o� of thi�is 'ect. - We have worked with a host.of!local, regional and nationalibusiness owners in multiple industries.Westrive to understand your-regional market,your audience andiyour:core business needs, so that we can-integrate every design, development and marketing decision directly back to helping y�hieve your business goals. We're huge believers in the power of.collaboration. The more fluid our . n n s• . • i , the more powerfully we can achieve your goals. To deliver this outcome,'our process has five stages: 10 DISCOVER -AND DEFINE MOMIeglail understanding-of your audience and.your target,market. v+� continue to clearly define,your core audience, note any growing-trends and regional.influences. 2. MARKETING PLAN With multiple audience segments and seasonal geo-targeting,trends, the Town of Queensbury•has a unique role to fill inLthe region. Our monthly plan will continue to assist.you in defining how the Townis.perceived, resulting in increased visibility and interest from business, industry,lodging, recreation and other economicdevelopment sources. STRAP - We partner our experience with industry'best,practices to create a marketing strategyand tactics.plan to help you meet your goals. 4: IMPLEMENT8TION A consistent, tactical digital:marketing plan includes social media'marketing, content:marketing, email mark ng and SEO. We will create and executea monthly or quarterly plate n•vn detailed tasks and strategies. MEASUREMENT Defining what success ultimately looks'like.is tied back to your goals and objectives.What have you done in the,past and what were the results? How can those strategies shift:to improve ROI? 3 y 11{ - Project aC Inclusions and Exclusions . We value each client relationship highly and hope to foster a long and fruitful partnership with you. In the spirit of honest collaboration we feel its important to point out what you can expect of us, what we do, and do not, include in your marketing plan. WHAT IS INCLUDED: Monthly Marketing Plan • Fresh, original content: 4 unique, custom blogs/articles per month with images and video if possible. • SEO: Ongoing search engine optimization to maintain visibility in search results. • Social Media: Facebook, Twitter, YouTube, Instagram account development to include posting and promotion of new website content. (***NOTE:Actual social promotional fees paid by eVision Digital Marketing, LLC to be invoiced separately) WHAT IS EXCLUDED: The following additional items are available at our hourly rate. • News Articles for special news events, regional happenings, etc. • Promotional Projects: i.e., custom holiday business promotions, event promos, etc. • Coverage of Town Events: Custom photo, video, text/content • Edits for specific Town Departments and audio uploads for Town Meetings • Quarterly TOQVideo Slideshows to highlight town and area events, news, etc. • Stock Photos: These may be required from time to time for blog and page development • Search Engine Marketing: Paid promotional outreach, i.e., paid search ads, social media promotions/contests/surveys • Basic statistical data will be provided monthly both for website and social media platforms. Additional data can be provided upon request r„.• . . HO ._i L_. T.= A, ti �_ ..1.1,. ...v.Inilv;4:: ....---........z..,.. . . . O G2 hl, 4J ryl En Y t a„!' 'e C' �'w.'lx rC ,N;y� �'y'�y'4p,1�,w,'[ 4�I �4 'x •�— L ras"�,tvaS.��l , '"'k,,�h,T yd�T3.( a'.,t ii ..„4„ .._ c,) „_ U a ,}moi£' " d T.,e H a 0 1:1) g 1 . C6 �li — _.,, .. , „ � � 'tea � ,� es •Ic l , ocio �� � ' �� �..� �MY Lam: . NnQ Ip �,M t ` `�Y�bp F 1CCCn #U r � way rifimiiii: . : kk iP, iu k ftfa) �, N '� s 716 i . , x s aye K x ,r, f' it .r4 ' CC5 B . �j/�C1) uni M1 JJ t. I. , d i co •itt„„+..w � i � t�,9 dna ' IIVJJ a` 0 H11314 { w�.p4 �n 5.,� 1 O I j� SMS R�, ,!'-r-- • .. !:11417dt2ILI:1117":"Liftri"..::::34:'ilITI!,:11,:ii F PROJECT INVESTMENT If you have any questions about this quote, feel free to get in touch anytime at pam@evisiondigital.com. MONTHLY MARKETING PLAN RATES (12 MONTHS) Content Development includes 4 unique, custom $630.00 blogs/articles/videos/photography or infographics per month SEO: Ongoing search engine optimization and site $70.00 optimization to maintain visibility in search results. Social Media article posting and promotion for new $140.00 content (social media promotion fees to be invoiced separately) SUBTOTAL: $840.00 Subtotal $840.00 Total(Ex. Tax) $840.00 PAM SISSONS CEO/SEO, CONTENT, SOCIAL @a EVISION � I.;ir SI Pam has years of experience in organic SEO,content writing and development,social media and online business development. Pam offers her clients a wealth of experience and support in all things digital.She is an avid reader,successful blogger, and keeper of chickens. (Yes, that's what we said.) Something you don't know about Pam: She participated in a round table interview with Meredith Vieira on the Today Show in zoio...because her blog posts were found online! JENNIFER MCDONALD CEO/CREATIVE DIRECTOR @a EVISION r r� p Having worked with hundreds of clients,Jennifer understands the importance of superior design, branding,great photos,and strong marketing strategies for businesses of all sizes.Jennifer is an active member of her local community,donating her time and professional services to a number of non-profit organizations. Something you don't know about Jennifer: Jennifer is a dog authority!She is the owner of SaratogaDogLovers.com,an uber- popular regional dog lovers guide in Saratoga Springs and Upstate NY. THE GOOD WORD Check our our client testimonial video below,and see what others are saying about us! $0,-;:. To see the video, please visit this page in your web browser: glet https://gwilr.com/AeneybHNSOgo. • 6 " e+ ® d .1111*;i4j 7li1 ��s hl A '4 - +;,4,?4 i 1 ,V N I i v 1 ,( ' � .>s^ 9' �, '$ i ' >Qy+� •f ^,'q��,"' ►°'y�ikli�‘09,,01.0,� � }Y I"fr;;� �y k n �� ,,,••• ,n s� � d ' V ,a 41.1.. I I + . 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T fit 4 u,I.0 A `r 11 s v +11.1 i y n tli a 0.1a ,'q, i4 °n 4E Z•4{I Jif "� 1 t:24-‘4,‘,1.:013 'iv. :� qYf x ' {4 • ” _ 4" p+. 1(� i � rx u� r; " w i' a� �:., IF 111 Iw yA it et, I I t 1 f w1n1va yit ^f K,�,{ .�iqB� h ".a H ,� ' o rr:.,11,...4,y4....., 1iti1'xA'^' k'"Jl i yljf1 ly i{i C •,� 1 h d,,(4 ` • G*.q� C: n'3o. . 'F„,' (!;. Nakt•"i' m4J x ,�r'.r>.�,,,i TERMS AND CO \JDTIONS This marketing Agreement (this "Agreement) made this January 31st, 2017 by and between the Town of Queensbury (the "Client") and Pamela Sissons and Jennifer McDonald, owners of eVision Digital Marketing, LLC states as follows: 1. Description of the Services. eVision Digital Marketing, LLC will provide the services chosen in the project summary listed above in a professional and timely manner. 2. Payments. The client agrees to pay eVision Digital Marketing, LLC an initial payment of first months cost for services upon execution of this Agreement. Unforeseen changes or additions to the original scope of the work as described in the project summary and details above may occur during the course of the marketing plan. If additional requests are furnished to the eVision Digital Marketing, LLC by the client, regarding the updates or revisions, or deadlines, an itemized description of the services and costs will be provided to you before work is started and additional payments may be necessary. 3. Default In Payment/Returned Check Fee. The client shall assume responsibility for cost outlays by designer in all collections of unpaid fees and of legal fees necessitated by default in payment. Invoices in default will include but are not limited to fees for collection and legal costs. In the event that a check bounces, the client will be sent an email allowing ten (10) days to rectify the situation. If within the ten (10) days the client fails to pay fees, including a $25.00 returned check fee, legal action may be taken. 4. Late Payments. All invoices are payable within 21 business days of receipt.A $5o service charge is payable on all overdue balances. 5. Ownership Rights. Until full payment has been made, eVision Digital Marketing, LLC retains ownership of all original Website content or parts contained therein, whether preliminary or final. Upon full and final payment, Client shall obtain ownership of the final Website Content to use and distribute as they see fit. eVision Digital Marketing, LLC retains the right to use the completed Website Content and any preliminary designs for the purpose of use in her portfolio. eVision Digital Marketing, LLC retains her right to use similar navigational devices, menus, menu structure or arrangements, icons and other operational components of the Website on websites other than that of the client. 6. Copyrights and Trademarks. The client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to eVision Digital Marketing, LLC for inclusion in the marketing plan are owned by the client or that the client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify and defend eVision Digital Marketing, LLC from any liability(including attorney's fees and court costs), including any claim or suit, threatened or actual, arising from the use of such elements furnished by the client. 7. Warranty. eVision Digital Marketing, LLC warrants to the client that the design of website components will be free from defects in materials and faulty workmanship under normal use, and that the site will operate properly with latest versions of web browsers. This does not cover items damaged, modified or misused after delivery of Website to the client. 8. Warranty — Owner. The client represents and warrants to eVision Digital Marketing, LLC that the client owns (or has a legal license to use) all photos, text, artwork, graphics, designs, trademarks, and other materials provided by the client for inclusion in the Website, and that the client has obtained all waivers, authorizations, and other documentation that may be appropriate to evidence such ownership. The client shall indemnify and hold harmless eVision Digital Marketing, LLC from all losses and claims, including attorney fees and legal expenses, which may result by reason of claims by third parties related to such materials. 9. Disclaimer of Warranties. Except as expressly provided in this agreement, the parties hereby specifically disclaim any representations or warranties, express or implied, regarding the services, including any implied warranty of merchantability or fitness for a particular purpose or implied warranties arising from the course of dealing or course of performance. 10. Limitation of Liability. Notwithstanding anything to the contrary contained in this contract, eVision Digital Marketing, LLC does not warrant that the functions contained in the Website will be uninterrupted or error-free. The entire risk as to the quality and performance of the Website is with the client Under no circumstances shall eVision Digital Marketing, LLC be liable to the client Or any third party for any damages, including but not limited to indirect, incidental, consequential, special or exemplary damages (even if that third party has been advised of the possibility of such damages), arising from any provision of this agreement including, but not limited to, loss of revenue or anticipated profit or lost business, costs of delay or failure of delivery, service interruptions caused by acts of g-d, the hosting service or any other circumstance beyond designer's reasonable control, and including, but not limited to the operation of or inability to operate the website, failure of any service provider, of any telecommunications carrier, of the internet backbone, of any internet servers, owner or owner's website visitor's computers or internet software, even if and when eVision Digital Marketing, LLC has been advised of the possibility of such damages. 11. Indemnity. Each party agrees to defend, indemnify, and hold harmless the other party and its officers, directors, agents, affiliates, distributors, representatives, and employees from any and all third party claims, demands, liabilities, costs and expenses, including reasonable attorney's fees, costs and expenses resulting from the indemnifying party's material breach of any duty, representation, or warranty under this Agreement. 12. Assignment. This Agreement is not assignable, in whole or in part, by either party without prior written consent of the other party. Any attempt to make such assignment shall be void. 13. Termination. This Agreement shall terminate after eVision Digital Marketing, LLC has completed her services as described in project summary and details of this Agreement, or upon thirty (30) days written notice by either party. 14. Termination Fees. Termination fees are due based upon the amount of the work completed by eVision Digital Marketing, LLC. In the event of such termination before the completion of services, the client shall be obligated to pay only for actual services provided by eVision Digital Marketing, LLC and for expenditures incurred with the client approval. The client will pay to eVision Digital Marketing, LLC fifty percent (50%) of the final fee due within 3o days of notification that for any reason the job is canceled or postponed prior to completion of the work. 15. Severability. If any provision of this Agreement is held to be invalid, illegal or unenforceable, the remaining portions of this Agreement shall remain in full force and effect and construed so as to best effectuate the original intent and purpose of this Agreement. 16. Governing Law. This Agreement shall be construed in accordance with the laws of the State of New York. Venue shall be in a court of competent jurisdiction in the State of New York, and both parties expressly consent to jurisdiction in such courts. 17. Complete Contract/Amendments. This Agreement supersedes all prior agreements and understandings between the parties for performance of the services described in project summary and details above, and constitute the sole and complete agreement and understanding between eVision Digital Marketing, LLC and the client. The parties may amend or modify this Agreement in writing signed by both the client and eVision Digital Marketing, LLC. The undersigned hereby agree to terms, conditions and stipulations of this agreement on behalf of his or her organization or business.