3.01 3.1
AGREEMENTS\Warren County Local Tourism Promotion—5-4-2020
RESOLUTION AUTHORIZING COUNTY OF WARREN
LOCAL TOURISM PROMOTION AND CONVENTION DEVELOPMENT
AGREEMENT FOR 2020 WITH QUEENSBURY
RESOLUTION NO.: ,2020
INTRODUCED BY:
WHO MOVED ITS ADOPTION
SECONDED BY:
WHEREAS, Warren County derives revenues from the Occupancy Tax authorized by act of
the New York State Legislature (Chapter 422 of the Laws of 2003) and, after deducting the amount
provided for administering such tax, is to allocate the funds to enhance the general economy of
Warren County and its cities, towns and villages through the promotion of tourist activities,
conventions, trade shows, special events and other directly related and supported activities, and
WHEREAS, a County of Warren Local Tourism Promotion and Convention Development
Agreement for 2020 With Queensbury (Agreement) is presented at this meeting, which Agreement
sets forth terms for the County's provision of fifty-five thousand dollars ($55,000) to the Town for
tourism promotion and tourist and convention development from Occupancy Tax Revenues,and
WHEREAS,the Town wishes to enter into the Agreement,
NOW, THEREFORE, BE IT
RESOLVED, that the Queensbury Town Board hereby authorizes the County of Warren
Local Tourism Promotion and Convention Development Agreement for 2020 With Queensbury
(Agreement) substantially in the form presented at this meeting and authorizes and directs the Town
Supervisor to execute the Agreement and/or any other needed documentation, and
BE IT FURTHER,
RESOLVED, that specific expenditure of the funds provided under the Agreement shall be
subject to further authorizing Resolution of the Town Board,and
BE IT FURTHER,
RESOLVED, that the Town Board further authorizes and directs the Town Supervisor
and/or Town Budget Officer to take such other and further action as may be necessary to effectuate
the terms of this Resolution.
Duly adopted this 4th day of May, 2020, by the following vote:
AYES :
NOES :
ABSENT :
2
COUNTY OF WARREN LOCAL TOURISM PROMOTION AND CONVENTION
DEVELOPMENT AGREEMENT FOR 2020 WITH QUEENSBURY
This Agreement is made by and between the COUNTY OF WARREN, a municipal
corporation and political subdivision established under the Laws of the State of New York,
having its offices and principal place of business located at the Warren County Municipal Center
with a mailing address of 1340 State Route 9, Lake George,New York 12845 (hereinafter
"County") and the TOWN OF QUEENSBURY,a municipal corporation and political
subdivision established under the Laws of the State of New York, having its principal place of
business located at the Queensbury Town Office Building, 742 Bay Road, Queensbury,New
York 12804 (hereinafter"Town"or"Municipality")
WITNESSETH
WHEREAS,the County derives revenue from the Occupancy Tax authorized by act of
the New York State Legislature (Chapter 422 of the Laws of 2003)and,after deducting the
amount provided for administering such Tax, is to allocate the funds to enhance the general
economy of the County of Warren and its Cities,Towns and Villages through the promotion of
tourist activities,conventions, trade shows, special events and other directly related and
supported activities,and
WHEREAS, the Municipality is ready,willing and able to provide for promotion of
tourist activities,conventions,trade shows, special events and other directly related and
supported activities, and possesses or can make available all necessary qualified personnel,
licenses, facilities and expertise to carry out the terms of this Agreement; and
WHEREAS,the Warren County Board of Supervisors authorized contracts with the
• various municipalities in Warren County to provide funds,annually,to enhance the general
economy of the various municipalities and therefore,the County of Warren,through the
promotion of tourist activities, conventions, trade shows, special events, and other directly
related and supported activities, and
WHEREAS, the Occupancy Tax Coordination Committee has approved the 2020
Occupancy Tax Spending Plan to authorize contracts with various municipalities for 2020,
NOW, THEREFORE, in consideration of the promises,responsibilities,and covenants
herein,the County and the Municipality agree as follows:
Part I-Payment
1. Payment. In accordance with the terms of this agreement,the County shall pay
and disburse to the Town the sum of Fifty-Five Thousand Dollars($55,000.00),pursuant to the
2020 Occupancy Tax Spending Plan, passed by the Warren County Board of Supervisors on
February 21, 2020. All funds made available for use in connection with this agreement and
accepted by the Municipality shall be subject to and expended in accordance with the terms and
provisions of the Agreement(without the need to approve and sign additional agreements).
Payment of said amount by the County to the Town shall be made within Thirty(30)days of the
execution of this Agreement.
Part II-Use/Accounting of Funds
2. Expenditure of Funds.
a) The funds paid to the Municipality pursuant to the terms hereof shall be allocated
only for tourism promotion and tourist and convention development. More specifically,the
funds shall be used to enhance the general economy of the Municipality through the promotion
of tourist activities, conventions,trade shows, special events and other directly related and
supported activities. All funds provided to the Municipality must be spent for these purposes,
and none of the funds provided pursuant to this Agreement may be used for expenses of the
Municipality in administrating the use of the funds as allocated herein. More specifically,the
Municipality shall use the funds provided by this Agreement in the calendar year 2020, for such
purposes as are set forth in the spending guidelines annexed hereto as Schedule"A". All
expenditure of funds shall be authorized by board resolution of the Town.
b)As set forth in paragraph 5 of this agreement, a Municipality may be liable for
ineligible expenditures. While the Municipality may expend funds provided under this
agreement without prior approval of such expenditures by the County, if a Municipality has a
question as to whether a particular expenditure is an eligible expenditure under the spending
guidelines(Schedule.A)or desires prior approval of an expenditure plan to avoid the possibility
that the County may determine an expenditure or expenditures as ineligible under this agreement,
the Municipality may seek an advance approval by the Occupancy Tax Committee of the County
Board of Supervisors, whose determination that an expense is eligible will be the County's final
determination.
3. Accounting of Funds and Expenditures. Municipalities receiving funds are
required to establish a designated revenue and expense line in their municipal accounts for
tourism to account for the shared bed tax revenue on or before October 1st of each year. On or
before March 15th of each year, municipalities are required to report to the County on the use of
the revenue sharing funds for the previous fiscal year. The report shall include: (a)a description
of activities or projects receiving revenues; (b)the number of persons served; (c)an outline of
plans for continuing the activity or project; and(d)any and all other information that the County
may deem necessary by further resolution adopted by the Board.
4. Records/Audits. The Municipality shall establish and maintain complete and
accurate books,records, documents,accounts and other evidence directly pertinent to
performance under this Agreement(herein collectively"the Records") in accordance with the
following requirements: (a) the Records must be kept for the balance of the calendar year in
which they were made and for six(6)additional years thereafter;and(b)the County Chairman of
the Board, the Occupancy Tax Committee of the Board of Supervisors, the Administrator of
Fiscal Services, the County Attorney, or any other person or entity authorized to conduct an
examination, as well as the Board of Supervisors, shall have access to the Records during normal
business hours at an office of the Municipality,or, if no such office is available,at a mutually
agreeable and reasonable venue within the County,for the term specified above for the purposes
of inspection, auditing and copying. The County shall take reasonable steps to protect from
public disclosure any of the records which are exempt from disclosure under Section 87 of the
Public Officers Law(the"Statute")provided that; (i) the Municipality shall timely inform an
appropriate County official, in writing,that said records should not be disclosed; and(ii)said
records shall be sufficiently identified and designation of said records as exempt under the statute
is reasonable. Nothing contained herein shall diminish,or in any way adversely affect;the
County's right to discovery in any pending or future litigation.
5. Refunds to County/Ineligible Expenditures.
In the event that it shall be determined by the Board of Supervisors that the Municipality
has made ineligible expenditures with funds provided by this Agreement,the Municipality may
substitute other eligible expenditures for the fund or expend such amounts for eligible expenses
thereafter or if this is not done such amount shall be refunded to the County.
Part III-Term and Early Termination
•
6. Term. This agreement shall be for the period of January 1,2020 through
December 31, 2020,and shall automatically expire on December 31,2020 unless terminated
earlier by either party, in its sole discretion,upon thirty(30) days written notice. Written notice
of termination, where required, shall be sent by personal messenger service or by certified mail,
return receipt requested. The termination shall be effective in accordance with the terms of the
notice. Upon receipt of the notice of termination,the Municipality understands that it should
cancel,prior to the effective date of any prospective termination,as many outstanding
obligations as possible, and.not to incur any new obligations after receipt of the notice without
approval by the County except that the Municipality may use funds remaining from prior County
distributions provided the Municipality is not in breach of this agreement. In no event shall the
County be liable for expenses or obligations arising from programs or other expenditures made
pursuant to the terms of this Agreement after the termination date.
Part IV- Indemnification
7. Indemnification. The Town shall defend, indemnify and hold harmless the
County and its officers and employees from claims,notices of claims, suits, actions,damages
and costs of every kind and nature, including but not limited to reasonable attorney's fees,
arising out of activities funded or otherwise carried out pursuant to the terms of this Agreement.
Part V- Other
8. Nature of Agreement/Independent Contractor. This Agreement is a funding
agreement. This Agreement is not intended to create,nor shall it be construed as creating,a joint
venture or partnership. The Municipality is an independent contractor and may neither hold itself
out nor claim to be an officer, employee or subdivision of the County,nor make any claim,
demand or application to or for any right,based on any different status.
9. Discrimination Prohibited. The services to be furnished and rendered under this
Agreement by the Municipality shall be available to any and all residents of Warren County
without regard to race,color, creed, sex,religion, national or ethical origin, handicap or source of
payment.
10. No Partisan Political Activity. Funds provided pursuant to this Agreement shall
not be used for any partisan political activity, or for activities that may influence legislation or
the election or defeat of any candidate for public office.
11. Set-Off Rights. The County shall have all of its common law, equitable and
statutory rights of set-off. These rights shall include, but not be limited to,the County's option to
withhold for the purposes of set-off any monies due the Municipality under this Agreement up to
the amounts due and owing to the County with regard to this Agreement, any other Agreement
with any County department or agency,including any contract for a term commencing prior to
the term of this Agreement,plus any amounts due and owing to the County for any other reason,
including, without limitation,tax delinquencies, fee delinquencies or monetary penalties relative
thereto.
12. Executory Clause. The County shall have no liability under this Agreement to the
Municipality or to anyone else beyond the funds appropriated and available for this Agreement.
13. Disputes. Disputes involving this Agreement,including the breach or alleged
breach thereof, may not be submitted to binding arbitration,but must,instead, be heard in a court
of competent jurisdiction within the State of New York.
14. Amendment. This agreement may not be amended,modified or renewed except
by written agreement signed by the Town and the County.
15. Severability. If any term or provision of this agreement or the application thereof
to any person or circumstance shall to any extent be held invalid or unenforceable, the remainder
of this agreement or the application of such term or provision to persons or circumstances other
than those as to which it is held invalid or unenforceable,shall not be affected thereby and every
other term and provision of this agreement shall be valid and be enforced to the fullest extent
permitted by law.
I6. Entire Agreement. This agreement is the entire agreement between the parties.
Approved as to form: WARREN� COUNTY
flI By: `�`' �� /rca'szc
Warren County Attorney Frank Thomas, Chairman
Warren County Board of Supervisors
Date: 09A
f3
Town of Queensbury
By:
John F. Strough
Supervisor,Town of Queensbury
• Date:
Schedule"A"
SPENDING GUIDELINES
GENERAL GUIDELINE
Generally,uses of occupancy tax revenues provided to Municipalities by the County,must be expended for Promotion
of Tourist activities, conventions, trade shows, special events and other directly related and supported activities.
Promotion or promoting is defined as furthering the growth of,establishment of,sales,and/or contributing to thegrowth,
enlargement, or prosperity of and/or to forward or to encourage or to advance.Therefore and importantly,in order for
an expenditure to be eligible under these guidelines it can not just be"related"to Tourism, it must be determined to be
consistent with the previously stated allowed uses and the definition of promotion.
APPLICATION OF GENERAL GUIDELINE TO LIST BELOW .
The listing below is intended to provide examples of acceptable or eligible expenditures under the general guideline
provided above. In order to maintain the listing below as an easy to use and practical tool, elaborate or extensive
descriptions have, generally, been avoided. Therefore,the examples should always read together with the general
guideline, above,to ascertain the extent to which funds may be expended for the example provided.
SPECIAL EVENTS/FESTIVALS/ACTIVITIES
Production/Development of New Events/Activities, i.e., Outdoor Drama, Civic Center Events, Elvis Festival; and
advertisement of same. .
Billboard production/installation/Rental Creation of Programs/Directories for Specific events
Fireworks Displays
Banners/Flags .
Business Cards
Postage
Event Consultation Fee
Rental of Traveling/Special Exhibits
Promotional Items — Give-Aways i.e., Buttons, Pins, Decals Letterhead/Envelopes/Postcards
Re-enactors/Musicians/Entertainers Create Town Tours/Maps
Portable Toilets . •
Sponsorship/Hosting Fees
Event Crowd Control—Safety Concerns
Promotional items—Resale i.e., Mugs,T-shirts
Set-up/Clean-up Costs directly related to a Tourist event/activity
RECREATIONAL ATTRACTIONS
Advertisement and enhancement of existing and new recreational activities and attractions to be developed to
accommodate and increase the number of visiting tourists,for example,enhancements to river walk,snowmobile trail
system,hiking trails, bicycling routes with displays or improvements to accommodate tourists such as benches or a
gondola for transportation.
Mapping/Brochures
Clearing/preparation of property for Tourist or convention activity or event.
Any eligible criteria from other spending guideline categories.
WEB SITE DEVELOPMENT/ELECTRONIC PROMOTION
Expenditures for the following, provided that the same is for purposes of promoting tourism, conventions,special
events,trade shows and other tourist activities:
Search Engine Optimization
Web Site Design/Construction
Email Appends
Purchase of Images/Sound
Broadcast Design/Delivery of Promotions, Purchase of Hyper-Links
Newsletters
Interactive informational Kiosk
Purchase of Banner Ads
Purchase Photo Enhanced Listings
BROCHURE PRODUCTION/DISTRIBUTION
General tourism guide, seasonal guides, themed events, flyers, promotional literature, niche — publicalions (i.e.
walking/driving tours, packages, Itineraries,coupons, heritage,birding,sports, etc.), post cards, maps, posters.
•
Design Fees
Copyrighting •
Paid Brochure Distribution Locations
Typesetting
Reproduce Brochure to CD/DVD
Production(disks/films/pdt's,proofs, etc.)
Postage/Permit Fees
Printing/Reprinting
Photography
ADVERTISEMENTS/PROMOTIONS
Paid advertisements promoting events,activities,packages,attractions, conventions,tradeshows for general
tourism development to Warren County communities-Destination Marketing Programs.
Co-op partnerships in all Warren County-Adirondack Regional Tourism Council-New York State publications,as well'
as national publications and directories,radio,newsprint/magazine opportunities,television campaigns and trade and
consumer show brochure distribution and exhibit space co-aping.
Local,Regional and/or National Advertising or Promotional Opportunities
Production/Placement of Ads(Print, Radio, and Design/Production/Agency Services TV)
Consumer/Trade Show Registration
Clipping Service
Exhibit Graphics
Advertising in Trade Journals
Kiosk Design
Staffing Expenses
Signage/Ad on Trolley or Bus
Logo Development rag Line/Branding
Business Reply Cards
Product Development, i.e.,Tour Packages, Itineraries, Special Events
Coupons
Familiarization(FAM)Tour Development
Public Relations-Press Kits,Press Release Development, Printing, Mailing Broadcasting
MEMBERSHIPS/ASSOCIATIONS/AFFILIATIONS
For Furtherance of Tourism Promotion, i.e.,American Bus Association(ABA), New York State Travel
and Vacation Association(NYSTVA), National Tour Association(NTA), etc.
SPECIAUZED PROFESSIONAL SERVICES
Expenditures for the following, provided that the same is for purposes of promoting tourism,conventions,special
events,trade shows and other tourist activities:
Airplane/Helicopter Rental for
Shoot Videographer or Photographer
Graphic Designer Ad/Brochure/Web Design Research,Feasibility or
Marketing Studies Sponsorship of Events,i.e.
"Elvis"fee
Step-On Guide Services
•
•
•
Public Relations Agency •
Outsourcing to Call Centers,Fulfillment
Speakers/Musicians/Entertainers/Models Houses
Update portions of Local History in furtherance of
promoting tourism,conventions,special events,
trade shows and other tourist activties
EDUCATIONAL TOURISM Hosting/Attending Educational Seminars,
i.e., Hospitality Training
Informational Kiosk
Hosting/Attending Workshops,i.e.,How to
Market Your Destination, Property or Event
•
BEAUTIFICATION
Community Signage,
i.e.,Welcome or Directional signs
Plantings/LandscapingStreetscaping/lighting furthering establishment or growth of tourism, conventions,special
events,trade shows and other tourist activities
informational Kiosk
Fountains/Benches
AUDIO-VISUAL PRODUCTION,DUPLICATION AND DISTRIBUTION
OVD/CDNHS
MISCELLANEOUS PROMOTION Mailings to targeted audiences
Purchase Mailing Lists
•
CAPITAL PROJECTS
Expenditures may be made for capital projects which facilitate use by tourist and/or increase tourism to an
•
area by improving the aesthetic qualities of the municipality, enhancing the environment, improving infrastructures
related to tourism,conventions and trade shows,and developing,operating and maintaining parks,recreational facilities
and tourist attractions.
When spending funds for capital projects it is necessary to be sure the primary benefit is to promotion of
Tourist activities,conventions,trade shows,special events•and other directly related and supported activities.A project
which only incidentally furthers tourism etc. and primarily benefits residents is not allowable as contrary to the
legislatively authorized use of this funding.
•
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RESOLUTION No.50 OF 2020
RESOLUTION INTRODUCED BY SUPERVISORS DICKENSON, MERLINO, STROUGH, BRAYMER,
BRUNO, FRASIER,GERAGHTY,LEGGETT AND SEEBER
APPROVING THE 2020 OCCUPANCY TAX SPENDING PLAN AND AUTHORIZING
AGREEMENTS BETWEEN MUNICIPALITIES IN WARREN COUNTY AND
OTHER ORGANIZATIONS FOR TOURISM PROMOTION AND
• TOURIST AND CONVENTION DEVELOPMENT SERVICES
WHEREAS, the County derives revenues from the Occupancy Tax authorized by act of the New
York State Legislature (Chapter 422 of the Laws of 2003) and, after deducting the amount provided for
administering such tax, is to allocate the funds to enhance the general economy of the County of Warren
and its cities, towns and villages through the promotion of tourist activities, conventions,trade shows,
special events and other directly related and supported activities, and
WHEREAS,the Warren County Board of Supervisors has previously authorized contracts with the
various municipalities in Warren County to provide funds,annually,to enhance the general economy of the
various municipalities and therefore, the County of Warren, through the promotion of tourist activities,
conventions,trade shows,special events, and other directly related and supported activities,and
WHEREAS,the Occupancy Tax Coordination Committee has approved the 2020 Occupancy Tax • .
Spending Plan to authorize the contracts with various municipalities for 2020 as outlined above,as well as
to provide funding for the following; Warren County Event Funding and the Lake George Convention and
Visitors Bureau for the following stated amounts in January of 2020 or as soon thereafter as agreements
between the municipalities and the various organizations can be executed and payment thereunder
processed: •
-
RESOLUTION NO. 50 OF 2020
PAGE2 OF2
2020 Occupancy Tax Spending Plan
(Combined Town and Village
Lake George $145,000
allocation)
Bolton $55,000
Queensbury $55,000
Towns&City of Glens Falls $112,500 $12,500 each of the eight remaining
towns&City of Glens Falls
County Event Funding $425,750 Remaining County event funding for
major regional activities only
Lake George Convention&Visitors $550,000
Bureau
now,therefore, be it
RESOLVED, that the Chairman of the Board of Supervisors be, and hereby is, authorized and
directed to execute agreements providing funds for the various municipalities listed above,as well as for
Warren County Event Funding and the Lake George Convention&Visitors Bureau,as approved in the 2020
Occupancy Tax Spending PIan stated in the preambles of this resolution in a form approved by the County
Attorney,and be it further
RESOLVED, that the Warren County Treasurer be, and hereby is,authorized and directed to pay. .
*the amounts specifically set forth herein above as soon as possible upon receipt of a fully executed
agreement, and be it further
RESOLVED, that the remaining amounts provided to the municipalities under the previously
existing agreements to be distributed as provided therein and based on the formula previously approved by
the Warren County Board of Supervisors in distributing twenty-five percent(25%)of the total occupancy
tax collections to the municipalities in Warren County.
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