Staff NotesTown of Queensbury Zoning Board of Appeals
Community Development Department Staff Notes
Sign Variance No.: 6-2022
Project Applicant: Matthew Flansburg
Project Location: 578 Aviation Road
Parcel History: SP 65-2022; SP 40-2019; SV 21-2005; SV 87-2004
SEQR Type: Unlisted
Meeting Date: October 26, 2022
Applicant proposes to update the Target façade with relocating the existing CVS sign and to install a new block backer
with new 77.1 sq. ft. drive-up sign. The signs to remain include the CVS sign in a new location and the Bullseye logo. The
block backer material to the new sign would be similar in color to the blocker behind the existing white Target logo. Site
plan for the façade alterations. Relief is requested for number of signs.
The applicant requests relief for number of signs allowed per tenant in an Enclosed Shopping Center on an 8.13 ac parcel.
Chapter 140
The applicant proposes an additional wall sign to the existing Target façade. The additional signage would be
an auto logo and the words “pick up”. Relief is requested for proposing three wall signs where previous
variance was for two wall signs. Chapter 140 only allows one wall sign per merchant in a business complex.
In making a determination, the board shall consider:
1. Whether an undesirable change will be produced in the character of the neighborhood or a detriment
to nearby properties will be created by the granting of this sign variance. Minimal to no impacts to the
neighborhood may be anticipated.
2. Whether the benefit sought by the applicant can be achieved by some method, feasible for the
applicant to pursue, other than a sign variance. Feasible alternatives may be considered to reduce the
number of signs requested.
3. Whether the requested sign variance is substantial. The relief requested may be considered moderate
relevant to the code. Relief is requested to have 1 additional wall sign.
4. Whether the proposed variance will have an adverse effect or impact on the physical or
environmental conditions in the neighborhood or district. The project as proposed may have minimal
to no impact on the environmental conditions of the neighborhood.
5. Whether the alleged difficulty was self -created. The difficulty may be considered self-created.
The project is for an existing Target store where the new sign is proposed on the North side of the building.
The north side facing Aviation Road. The intent is to share information about pick up of items outside versus
going into the store. The plans show the existing and proposed signage.
Description of Proposed Project:
Relief Required:
Criteria for considering a Sign Variance according to Chapter 140 of Town Law:
Staff comments: