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SUPPORnNYSERDA Community Campaigns—Scoping Document—7-26-2021
RESOLUTION AUTHORIZING NEW YORK STATE ENERGY
RESEARCH AND DEVELOPMENT AUTHORITY (NYSERDA)
COMMUNITY CAMPAIGNS FOR SOLAR AND ELECTRIC/PLUG-IN-
HYBRID VEHICLES - SCOPING DOCUMENT
RESOLUTION NO.: , 2021
INTRODUCED BY:
WHO MOVED ITS ADOPTION
SECONDED BY:
WHEREAS, by Resolution No.: 71,2019, the Queensbury Town Board adopted the New
York State Climate Smart Communities pledge, and
WHEREAS, the New York State Energy Research and Development Authority
(NYSERDA) is sponsoring and providing local governments opportunities to earn credits for
NYSERDA'S Clean Energy Communities Campaigns for Solar and Electric/Plug-In-Hybrid
Vehicles (EV/PHEV), and
WHEREAS, the Town Board believes that well-organized, community-scale campaigns
can: 1) effectively encourage adoption of new, innovative technologies to generate value and
savings for consumers while advancing New York's clean energy goals; 2) promote program
opportunities including community solar, clean heating and.cooling and energy efficiency; 3)
provide consumers with increased access to clean energy; and 4) bring together groups of
potential customers through widespread outreach and education; and
WHEREAS, the Town Board therefore wishes to initiate NYSERDA'S Solar and Electric
Vehicle Community Campaigns for the Town of Queensbury for 2021 as follows:
• Solar Community CamnaiLyn
Participants will be Town residents and businesses who sign onto renewable energy with
a local solar farm through Common Energy. A ten-percent (10%) discount on National
Grid electricity using 100% renewable energy (solar energy produced by a local solar
farm) will be realized.
Participants include: Common Energy and Nexamp
• Electric/Plug-In-Hybrid Vehicles Community Campaign
The intent is for the Town, along with partner organizations and volunteers, to initiate
and develop partnerships with car dealerships, platform providers, and/or other EV
industry partners to offer local residents and businesses a variety of makes and models of
electric vehicles. The offer may be promoted through ride and drive events and other
outreach efforts.
Participants will be Town residents and businesses who purchase electric vehicles (EV)
and plug-in hybrid electric vehicles (PHEV) from local car dealerships.
Participants include: Della Honda; Glens Falls Romeo Toyota; Maltbie Chevrolet;
Garvey Hyundai/Kia/Volkswagen; Warren Ford; North Country Subaru; Lia Nissan;
Nemer Ford/Chrysler Group
as will be more specifically set forth in the Town's Community Campaigns Scoping Document,
substantially in the form presented at this meeting,
NOW, THEREFORE, BE IT
RESOLVED, that the Queensbury Town Board hereby authorizes and directs completion
and submission of the Town of Queensbury's Community Campaigns Scoping Document to the
New York State Energy Research and Development Authority (NYSERDA) relating to
NYSERDA'S Clean Energy Communities Campaigns for Solar and Electric/Plug-In-Hybrid
Vehicles (EV/PHEV) for 2021 in the form substantially presented at this meeting and, provided
that NYSERDA approves the Scoping Document, further authorizes and directs initiation of the
Town's Community Campaigns as will be detailed and described in the Scoping Document and
as delineated in the preambles of this Resolution, and
BE IT FURTHER,
RESOLVED, that the Town Board hereby authorizes and directs the Town Supervisor to
execute any needed documentation, and the Town Supervisor, Town staff and/or Town Clerk to
take such other and further actions as may be necessary to effectuate the terms of this Resolution.
Duly adopted this 261h day of July, 2021 by the following vote:
AYES
NOES
ABSENT:
NYSERDA Clean Energy Communities Program
Community Campaigns- scoping Document
Version 1
Purpose
This scoping document is intended for use by local government officials seeking to earn credit for the
Community Campaigns High-Impact Action under NYSERDA's Clean Energy Communities- Program. The
purpose is to help municipal officials, campaign teams, and NYSERDA clearly understand the individual
jurisdiction's goals and objectives, milestones, and deliverables, as well as the roles and responsibilities of
project partners, to help ensure the success of the campaign.
Introduction
Community-scale campaigns can be an effective way to encourage adoption of new, innovative technologies
to generate value and savings for consumers while advancing New York's clean energy goals. The goal is for
local residents and businesses to gain increased access to clean energy. Community Campaigns are generally
short-term efforts that identify potential customers through widespread outreach and education.
What is the focus of your Campaign? (Check all that apply)
❑ Community Solar
The intent of the campaign is to encourage residential and/or commercial customers to participate in the
following solar opportunities (Check all that apply):
❑ Community Solar
❑ Solar-For-All
❑ Electric Vehicles
The intent is for the local government along with partner organizations and volunteers to initiate and
develop partnerships with car dealerships, platform providers, and/or other EV industry partners to offer
local residents and businesses a variety of makes and models of electric vehicles. The offer may be
promoted through ride and drive events and other outreach efforts.
❑ Clean Heating and Cooling and Energy Efficiency
The intent if for the local government to develop partnerships with NYSERDA-approved Clean Heating and
Cooling Community Campaigns if they are available in the area. The local government along with partner
organizations and volunteers organize a structured campaign to encourage the adoption of clean heating
and cooling technologies (e.g., ground- and air- source heat pump systems and heat pump water heaters)
as well as energy efficiency retrofits to homes, businesses, and community institutions.
❑ Demand Response
Demand response is important because the actions of individual customers can be aggregated in ways
that deliver significant value to the grid. Local governments are uniquely positioned to help customers
benefit directly from this opportunity. The local government should consider developing partnerships
with providers of demand response products and services, like smart thermostat deployments, battery
energy storage, and peak saver campaigns. The objective is to increase resilience and leverage capacity
markets for the benefit of participating customers.
Partl:ProjectOverview,Prima ryContact,and Lea dOrganization
What is the name of the campaign?
What community/communities will be served,and who are the intended participants?
Specify the geographic area that your campaign falls within i.e., village, town, city, or county? Who are the
intended participants?
Who is the project manager for you campaign?
This person serves as the primary contact and is the liaison between NYSERDA and the core team for the
duration of the campaign. All communication between NYSERDA and the campaign will go through this
individual. This person can be a volunteer, official, or staff member of the local government or lead
organization. The project manager may not have financial relationships with vendors that may apply to
participate in the campaign. The project manager should expect to make a significant time commitment to
the campaign.
First Name:
Last Name:
E-mail:
Phone Number:
Title/Position:
Who is the lead organization?
The lead organization must be a local government, school district, or nonprofit organization (Partnerships are
strongly encouraged). The lead organization is responsible for coordinating with NYSERDA and among the
other partners.
Name of Lead Organization:
Mailing Address:
The Lead Organization is a:
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Part 2: Partners and Core Team
Provide the names of all members of your Core Team.
The Core Team moyconsist of volunteers from the community, officials, and/or staff members of the local
government, or other partners. At least one official and/or staff member from the applying jurisdiction shall
be a member of the Core Team and identified below. Include each Core Team member's role along with any
specialty i.e., marketing, social media, specific software such as MS Excel, community outreach, etc. Core
Team members may not have financial relationships with vendors that may apply to participate in the
campaign. Core Team members should expect to make a significant time commitment to the campaign.
List the names of all local partner organizations.
Local partners may be community groups, local businesses, local governments, school districts, etc. These
partners should contribute to the overall success of the campaign. Describe the role each organization will
play in the campaign. It is strongly encouraged that the local governments) be either the lead entity or a
partner. It is encouraged that the campaign obtains a letter of commitment from the jurisdiction's chief
elected official describing their level of assistance and/or a local resolution expressing support of the
campaign.
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Part3: Community Profile and Preparation
Describe the community served by the campaign.
Include population and number of owner-occupied residences. Include any information that would be
relevant to the scheduling of a seasonal campaign. For example, is your community a vacation destination,
college town, consisting largely of renters, etc?
Describe your community's participation in local sustainability and clean energy initiatives.
Describe your community's participation in Clean Energy Communities and Climate Smart Communities. Has
your community been in contact with a former Solarize campaign? Do you have plans to coordinate with
another campaign?
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Part 4: Campaign Goals, Vendor Selection, and Preliminary Marketing and Outreach Plan.
If applicable, describe how vendors have been selected to participate in the campaign. If applicable,
please submit your Campaign's Vendor Request for Proposal (RFP) for NYSERDA Review and
Approval.
Campaign Goals
State your goals for the number of installations that will result from your campaign within the applying
jurisdiction's municipal boundaries:
Number of Subscriptions/ Installations/Purchases:
Other goals:
Campaign Milestones
Fill out these dates to the best of your ability. Dates are estimates and are subject to change.
RFP Released, if applicable Date:
RFP Questions Due, if applicable Date:
RFP Question Responses Released, if applicable Date:
RFP: Proposals Due, if applicable Date:
Interviews, if applicable Date:
Installer(s)/Vendors selected Date:
Launch Event Date:
Public Outreach & Education Events Date:
Date:
Participant Sign-Up Deadline Date:
Participant Contracting Deadline Date:
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Installations- Date:
Marketing and outreach plan
Provide a detailed marketing and outreach plan for your campaign by filling in the following tables.
Describe potential outreach activities, venues, and partnerships, as well as the campaign's timeline.
Examples are provided in the tables. Fill in the preliminary budget table to estimate project
expenses.
Events— Residential
Consider community calendars, workshops at libraries, lunch & learns, upcoming community events, etc. and
list campaign events
Completed? Event and Venue Date/Time Result Notes Assign roles
(X) (List events) (number of
attendees)
X Launch Event, 8116115, 75 50 requests_ for Nancy — reserve venue, Richard —
community 7:OOpm quotes send out press release, Bill—send
library email invitation; Betty-print event
posters and hand out; Doug — get
refreshments
Apple festival; 9115115, Betty — bring handouts and sign
Smith Orchard 2:OOpm up sheets, Doug — organize
volunteers, Nancy — bring chairs
and table
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Events—Commercial
Consider Lunch & Learns at employers, Green Building Associations or business energy events, Technology
councils or Chamber of Businesses and list campaign events.
Completed? Event and Venue Date/Time Result (# of Notes Assign roles
M (List events) attendees)
X Lunch & Learn, 8131115; 15 Nancy — print brochures; Bill —
FedEx office 2:OOpm confirm with installer
Chamber of 10115115
Commerce
Partner Organization Outreach
Consider which partner organizations will help spread your message i.e. volunteer committee, environmental
clubs and organizations,faith communities, Boys/Girls Scouts, Rotary Clubs, schools, etc.
Name Date Item Who/Contact Info Social Media Addresses
Sierra Club Throughou Email Ben Smith, www.facebook.com/sierrac/ubny
t database and bsmith@google.com
campaign social media
E-Newsletters
Consider spreading your message through a municipal email newsletter or through email newsletters of a
partner organization, homeowner associations, etc.
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' Name Date Item Who Completed?
Local Media
Consider issuing a press release and conduct outreach to print, radio, online publications and social media;
identify local reporters that cover business, neighborhood/community interest, home and garden, and
environment.
Outlet Date Story Who Completed?
Websites
Identify websites that will host information about your campaign or events.
Name Date Item Who Completed?
Town Website Webpage Stan Johnson X
Social Media
Identify social media to post information about your campaign or events.
Site Dates Who/What Posted Completed?
Campaign Facebook page Betty/launch event X
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Flyers/Banners/Mailings
Identify opportunities to use Flyers/Banners/Mailings to spread the word about your campaign or events.
What Where Placed When Who is Responsible?
Tabling
Identify opportunities to use tabling to spread the word about your campaign or events.
What Where When Who is Responsible?
Estimated Budget for Campaign Marketing and Outreach
Expense Estimated Cost
If you have any questions or require additional information, please send an email to cec@nyserda.ny.gov and
someone will get back to you.
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